| Q: |
What
is a link exchange? |
| A: |
A link exchange is
when one website places another websites
link on their website in exchange for
that other website to do the same in
return. |
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|
| Q: |
Why
exchange links with another website? |
| A: |
The more links going
to your site, the greater the visibility. |
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|
| Q: |
How
much does Virtual Link Exchange cost?
|
| A: |
VLE offers two
products, the "Self Service"
and "Full Service." The
difference between the two is the
"Self Service" you install
the needed code on your site, and
the "Full Service" we handle
everything for you. You only need
to provide us with your FTP information.
"Self Service" VLE: $399.00
per year
"Full Service" VLE: $499.00
per year |
| |
|
| Q: |
What
is "FTP" and how do I get
that information? |
| A: |
FTP stands for File
Transfer Protocal. This is the term
used to connect to your hosting company
and upload files to your website. When
you signed up for your hosting account,
your provider should have provided some
login information. If you did not receive
this information or do not remember,
please contact your website hosting
provider to retreive this information. |
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|
| Q: |
How
do traditional link exchange programs
work? |
| A: |
- Website owner sends and/or receives
requests via email to exchange links
with sites
- Both parties manually place each
other links on their respective
sites.
- Both parties acknowledge one another
that the links have been uploaded
and are live.
- Each party checks the other site
to verify their links show up properly.
It typically takes about 10 minutes
per link. With VLE, the only time
spent on it is in the setup if you
choose "Self Service", and
that should only take 10 minutes or
less. |
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|
| Q: |
How
long does it take to setup my account? |
| A: |
For an experienced
website developer, it should only
take up to 10 minutes. This figure
is based on that fact that we believe
we wrote clear enough instructions.
You will have to let
us know how we did. =)
Immediatly upon signup, your link
will be active in our directory. You
will have 72 hours to place the proper
code and links page within your site.
After this time we will remove your
link from the directory until we receive
notice from you that your site is
ready. |
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|
| Q: |
How
will signing up with Virtual Link Exchange
help my search engine ranking? |
| A: |
All of the major
search engines take link popularity
into account now as a main factor
in determining the importance and
placement of your site within their
results. Traditional optimization
is not as effective as it once was.
Search engines calls these links "inbound"
or "backlinks."
In most cases we have seen clients
notice increased PageRank within two
weeks. |
| |
|
| Q: |
Are
one-way links better than reciprical
links? |
| A: |
No. Link popularity
is estabilished by the number of incoming
(inbound) links to your site. Your link
popularity is not determined by the
number of outbound links. But search
engines do take into account the fact
you have a lot of outbound links. The
more outbound links, the higher importance
the search engines will place you because
you look like a good resource of information. |
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|
| Q: |
I
heard relative links are the only kind
I should have in a link exchange program,
is this true? |
| A: |
No. You will receive
relative links through VLE. But a relative
and and non-relative link will both
be a factor when the search engines
calculate your link popularity. They
count the same. We have never been able
to find solid proof that relative links
are better. But because our directory
is so large, virtually ever site within
our directory will have numerous relative
reciprical links. |
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|
| Q: |
What
is Google PageRank? |
| A: |
PageRank relies on
the uniquely democratic nature of the
web by using its vast link structure
as an indicator of an individual page's
value. In essence, Google interprets
a link from page A to page B as a vote,
by page A, for page B. But, Google looks
at more than the sheer volume of votes,
or links a page receives; it also analyzes
the page that casts the vote. Votes
cast by pages that are themselves "important"
weigh more heavily and help to make
other pages "important." (http://www.google.com/technology/) |
